Feedback Activator - Location based feedback

When I'm anywhere and I want to give feedback I'd have to go to speak to a customer advisor, or their manager. But that's an effort right and perhaps embarrassing? and I can't give anonymous feedback. Or feedback like that I could give to web application providers.

Feedback Activator think they have the answer. An anonymous feedback system that works on your smartphone and records your location. Here's a video:

I think they have a great idea but... they might have it backwards:

They don't have an app, just a website.
Feedback is anonymous, so you never get a follow up?

I'd build an iPhone and Android app, add photo upload for illustration, automatically find businesses in the vicinity to be tagged, open it up to local councils, make it linked to a person unless you specificity opt to be anonymous (the use of which would be limited at a particular venue). I might even consider making the feedback public.

They've probably already thought about all of this though!

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